Module 2: Branding, Presence, and Amplifying Your Voice

online resources

As we conclude this module, I encourage you to explore the additional resources provided to further enhance your understanding of personal branding, self-advocacy, and building strategic relationships. These curated articles, videos, and tools are designed to deepen your insights and offer practical strategies that you can apply immediately.

• Why Personal Branding Matters for Women

• Taking and Editing Professional Headshots

• 16 Super Interesting Visual Imaging Statistics

• Nordstrom Personal Stylists

• Sephora Classes & Services

• PhotoLeap AI Photo Generator

• AI for Video Editing/Creation

• Ted: Why Great Leaders Make You Feel Safe

• HBR: What Every Leader Needs to Know About Followers

• Speak Up & Don't Apologize

• Parents Who Lead - The Leadership Approach You Need to Parent with Purpose, Fuel Your Career, and Create a Richer Life

• Why Social Capital is Critical for Female Entrepreneurs

---

Assignment

ASSIGNMENT 01: Personal Brand Statement

Write and refine your personal brand statement, ensuring it incorporates your mission, vision, and values. This statement should be a clear and concise reflection of who you are as a leader and what you stand for.

ASSIGNMENT 02: LinkedIn Update

Using the strategies we discussed, update your LinkedIn profile to better reflect your personal brand. Pay attention to your headline, summary, and experience sections, and ensure that your online presence is consistent with the image you want to project.

ASSIGNMENT 03: Self-Advocacy Reflection

Reflect on a recent situation where you either did or did not speak up. Write about the experience, focusing on what you learned about amplifying your voice and how you might approach a similar situation in the future.

ASSIGNMENT 04: Followership and Alliances Plan

Create a plan for developing your followership skills and forming new alliances. Outline specific actions you will take over the next month to strengthen these areas, and think about how these efforts will support your overall brand.

ASSIGNMENT 05: Mentor/Sponsor Outreach

Identify one potential mentor or sponsor who could help you advance in your career. Draft an outreach plan, including what you can offer in return, and how you will approach this individual to begin building a mutually beneficial relationship.

These assignments and the workshop are designed to help you take actionable steps toward refining and communicating your brand. By engaging deeply with these tasks, you’ll strengthen your ability to lead with confidence, build meaningful professional relationships, and ensure that your voice is heard and respected.